The current branding landscape is dominated by designers. And there are many law firms who offer intellectual property services to support branding agencies.
However, none of them is helping businesses with branding support. So, nobody currently occupies the position of offering branding along with trademarks, or branding along with copyright, or branding as well as intellectual property advice and protection – until now.
That is the position Azrights will occupy
Intellectual property (“IP”) is an umbrella term that describes a range of rights in intangible assets, such as:
Copyright: in various works, such as photographs, words, music, logos, and software.
Designs: rights in the shape of goods such as iPads, or bottles, or in the surface design of materials such as wallpaper.
Trademarks: rights in packaging, names, slogans and logos.
Patents: over an innovation which was previously unknown, such as the bagless Dyson vacuum cleaner.
All IP rights are territorial, which means you are protected in the countries in which you register them. For IP rights that arise automatically, such as copyright, there may be useful measures you might take in other countries to better protect your assets.
Find out more about the different Intellectual Property Rights on our website:
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