Tue. Nov 12th, 2019

Matrix Domains

Premeum intellectual property for sale

Branding is Not Just About Visual Identity

1 min read

The prominent association some people have with brand and visual identity may explain why I and others have perceived the branding exercise to be cosmetic and surface, rather than having any deep meaning.
My own experiences of branding never allowed the amount of time and space one needs in which to think through the brand philosophy.

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