Brand is a most misunderstood word. It’s among the words such as intellectual property, trade mark, business design and branding which impact important business issues that I deal with. Yet because the terminology is confused and confusing it’s difficult to communicate clear messages.
I’m sure more businesses would succeed if there wasn’t so much misinformation and myths around these topics.
I’ve realised that helping people to formulate their brand strategy is the way to build brand value and attract more leads and opportunities for the business.
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#brandingstrategy #branding #intellectualproperty