Category: Intellectual Property

Irfan Baloch, Director of WIPO’s Development Agenda Coordination Division and the Secretary of WIPO’s Committee on Development and Intellectual Property…

يمكن استخدام نظام الملكية الفكرية للنهوض بالمعارف التقليدية (أي المعارف القديمة العهد التي تكون غالباً شفهية) وحمايتها، غير أن المعارف…

尽管知识产权制度可以用来弘扬和保护传统知识（即源自古代并通常口口相传的知识），但传统知识并非总是受到常规知识产权制度的保护。这部4分钟的动画短片，讲述了一个虚构的土著社区——亚夸诺伊人——在处理知识产权和传统知识的关键问题时的经历。

Your brand name should be a “barrier to entry” – protecting you against the threats that competitors potentially present. Just…

Licensing and franchising are effective ways to take your business to the next level. Businesses in the UK that are…

WIPO Director General Francis Gurry shares thoughts on trade secret protection in the digital economy and what can be done…

The Geneva Act of the Lisbon Agreement on Appellations of Origin and Geographical Indications reached a milestone enabling its entry…

When you’re not familiar with intellectual property terminology, you don’t know whether it’s patents or copyright, or trade mark that…

Trade secrets may warrant greater international policy attention as they support modern business relationships and, paradoxically, facilitate the sharing of…

A 50-second introduction to trade secrets. Trade secrets are intellectual property rights that protect confidential information such as industrial processes,…

In this awareness-raising video from Botswana, secondary school student Millie learns that school text books are protected by copyright

Pororo et Crong participent à un concours de dessin et se retrouvent dans une situation délicate lorsqu’il s’avère que quelqu’un…

This training project for schools in Soweto, South Africa, combined the techniques of citizen journalism with basic principles of IP,…

In the lead up to the Christmas and new year season, most of us are accustomed to seeing television advertisements…

Marcus Höpperger, Senior Director of WIPO’s Department for Trademarks, Industrial Designs and Geographical Indications, and Secretary of the Standing Committee…

WIPO Director General Francis Gurry speaks to reporters at the launch of the World Intellectual Property Report 2019 on the…

WIPO Director General Francis Gurry gives a brief overview of the conclusions of the World Intellectual Property Report 2019 on…

WIPO Director General Francis Gurry speaks on November 11, 2019 at the opening of a new training and mentoring program…

Designing your business brand, methodology or process is about a lot more than getting a visual identity for it. So,…

In a video message to the “Conference on Intellectual Property (IP), Innovation and Value Addition for Business Competitiveness and Sustainable…

The prominent association some people have with brand and visual identity may explain why I and others have perceived the…

This is a question I used to wonder about. Deep down I believed ‘brand’ and ‘branding’ to be essentially a…

While Uber is a success, and has even reached unicorn status, its lack of correct attention to brand has caused…

Brand is a most misunderstood word. It’s among the words such as intellectual property, trade mark, business design and branding…

The internet has changed the rules for many industries. In my books Legally Branded and Intellectual Property Revolution, I explained…

WIPO Director General Francis Gurry on October 18, 2019, opened the “International Conference on Copyright Limitations and Exceptions for Libraries,…

WIPO Director General Francis Gurry accepted the Dominican Republic’s instrument of accession to WIPO’s Lisbon System for the International Registration…

Tobias Bednarz, Legal Counsellor, Building Respect for IP Division, gives a brief summary of the 14th session of the WIPO…

WIPO Director General Francis Gurry and Chief Economist Carsten Fink discuss with reporters the “World Intellectual Property Report 2019,” in…

WIPO Director General Francis Gurry briefly summarizes the main findings of the “World Intellectual Property Report 2019.”